DDJ Media Kit

Marketplace Rates

Your Most Cost-Efficient Advertising Opportunity

Grow with the Market Leader!
For over 25 years, Dr. Dobb's Journal has defined the standard of excellence in software development. DDJ delivers to its advertisers an audience of over 120,000 readers-- the single largest audience available among software development publications. The high concentration of technical experts reading DDJ, coupled with the magazine's stability, means a highly effective advertising medium for you. It is vital that you create awareness within the minds' of these technical experts in order to succeed in today's intensely competitive marketplace. The most effective and cost-efficient way to create this awareness is by advertising in DDJ's Marketplace.

About Marketplace
Showcase your product or service in DDJ's well-read Marketplace and receive the magazine's lowest rates available. Your customers will easily spot your ad due to the prominent category headings and four-color format. Marketplace will position your message in front of Software Developers and Development Managers with the authority and influence to buy your products...DDJ readers!

2002 Rates (All Rates Include Color)
Freq.	Fulls	1/2	1/4	1/6	1/8	1/9	1/15
1	$8,925	$5,400	$2,900	$2,525	$2,150	$1,850	$1,075
3	$8,225	$4,950	$2,650	$2,300	$1,975	$1,700	$975
6	$7,150	$4,425	$2,375	$2,050	$1,750	$1,525	$875
12	$6,575	$4,175	$2,225	$1,925	$1,650	$1,425	$825
18	$6,375	$4,000	$2,150	$1,850	$1,575	$1,375	$800
24	$6,200	$3,875	$2,075	$1,775	$1,550	$1,350	$750
36	$6,000	$3,750	$2,025	$1,725	$1,475	$1,275	$725

Ad Sizes
Full Page (trim)	7 3/4" x 10"
1/2 Page	6 13/16" x 4 5/8"
1/4 Page	3 1/4" x 4 5/8"
1/6 Page	2 3/16" x 4 5/8"
1/8 Page	3 1/4" x 2 1/4"
1/9 Page	2 3/16" x 3 3/8"
1/15 Page	23/16" x 1 5/8"