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DDJ Media Kit

, May 28, 2002

Dr. Dobb's Journal is the leading publication for expert-level professional software developers and development managers working in cross-platform, multi-language environments. At over 120,000 readers, DDJ delivers to its advertisers the single largest audience available among software development publications.
Dr. Dobb's Media Kit

Reader Research

Dr. Dobb's Journal readers are technically elite. They are the early adopters and innovators who bring hot, new technology to the mainstream. Increasing productivity for themselves and their corporations is their main concern... tools and technologies that improve productivity first enter the market through the hands of these experts.

DDJ Readers Solve Business Problems

67% say software development has increased as a strategic business issue for their company

54% are involved in setting their company's software strategy

32% work with business managers to improve company competitiveness or profitability

DDJ Readers Are Your Best Buyers

 

Source: Wilson Research, August 2000

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