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Tracking Users

, January 01, 2002

Marketers don't want to measure raw hits on a Web site. Increasingly, they want to categorize visitors and measure the significant things those visitors do on the site. Many want to track the effectiveness of promotions in real time and make adjustments instantly. They often want to take data about Web activity offline, combine it with their traditional data, mine it, and report on it. They want to improve advertising effectiveness, visitor loyalty, purchase rates, cross-sells, and up-sells. All this is fueling demand for a new generation of Web-site analysis tools that represent visitor behavior in terms that marketers understand.
Web Techniques: Online

Online

Accrue Insight
www.accrue.com

Allaire Cold Fusion
allaire.com

Analog
www.statslab.cam.ac.uk/~sret1/analog

Andromedia Aria
www.andromedia.com

BroadVision One-To-One
www.BroadVision.com

Marketwave Hit List
www.marketwave.com

Microsoft SiteServer
www.microsoft.com/siteserver

Net.Genesis Net.Analysis
www.netgen.com

Open Market Transact
www.openmarket.com

Personify Essentials
www.personify.com

Vignette StoryServer
vignette.com

Webstats
www.bbs.com.au/webstats.htm

WebTrends Professional
www.webtrends.com/default.htm

Wusage
www.boutell.com/wusage



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